Concept
TD SYNNEX felt the need to offer two channels with trends, news, and innovations (one in Portuguese and the other in Spanish) to support resellers and technology professionals.
Challenge
To launch the two channels and add attractive, relevant, and functional IT content to address questions, present solutions, and share technology market news.
Idea/Solution
We studied the audience, understood the personas, and evaluated many topics to create TD SYNNEX’s two blogs, one for Brazil and another for the other countries in Latin America.
