Challenge
To develop the launch campaign for the TD SYNNEX & IBM Center of Excellence, focused on engaging selected partners Latin America and the Caribbean.
Outcome
With the slogan “Sowing innovation to harvest excellence,” we developed the communication for the launch of the new TD SYNNEX & IBM Center of Excellence across Latin America and the Caribbean.
The concept, which focuses on sustainability, was devised to convey the message that with the creation of the CoE, the seed has been planted, and now it's time to reap the rewards.
The event was held at the IBM building in São Paulo and benefited from our expertise across a wide range of online and offline channels.
