Concept
The campaign was born to promote the new line of propolis products for children, PropoMAX Kids, with exclusive Icaps technology (include trademark symbol), which reduces the propolis flavor and enables the product to have fruit flavors. The product packaging uses characters from the SuperPets League, licensed by Warner Bros, which made the campaign more appealing.
Challenge
Our greatest challenge was to create communication that introduced the new line to the children's audience, while conveying to parents that the products would retain all the benefits of propolis, but with a more pleasant taste.
idea/solution
Taking advantage of the possibility to use DC heroes in the communication, we developed a film based on this concept. We created a storytelling defending the idea that a mother is the true hero when it comes to her children's health and uses PropoMAX Kids on this journey.
Applications
