Challenge
In celebration of Cocred’s 55th anniversary, we were tasked with creating a campaign that showcased the strength of its values and translated its purpose as a cooperative, celebrating more than half a century of history.
Solution
We created a manifesto film that captured this moment with emotion and inspiration, highlighting Cocred's purpose and values from the perspective of a financial cooperative that puts people first. The 90-second film had 4 versions of 30 seconds each, and a 360 strategy with adaptations for print media and social networks.
