Concept
We raise children for the world.
The concept translates the affection and attachment that the advertiser has with a creation that makes them proud.
Challenge
Creating a campaign that would creatively surprise other advertisers and agencies, that is, a campaign to exceed our own expectations as a target audience.
Idea/Solution
We continue with the inside joke of the advertising environment that says that when we create something very creative, we get attached and put a lot of effort into its polishing, seeking perfection. But that, at some point, we will have to finish the piece and release it to the world.
RESULT
The campaign broke the record for organic likes at APP Ribeirão festivals. It became one of the most popular on the client’s social media. In addition to please the demanding advertising market.
Aplicações
