CHALLENGE
To promote Sicoob Cocred's products and differentials in an innovative way, which causes the public to identify with the concepts of cooperativism.
IDEA/SOLUTION
We developed effective communication through authentic and spontaneous storytelling. We used some sketches as a reference and created two characters who starred in a series of 30-second films. Through a well-applied product placement strategy, we dealt with cooperative issues in a light, comic and highly identifiable way.
Applications
