Challenge
To attract new IT resellers organically for the Cloud One solution by Trend Micro, reinforcing brand positioning and highlighting its unique features in hybrid cloud data protection.
Idea and Solution
To achieve this goal, we proposed an innovative approach: an immersion and consultation with a TD SYNNEX specialist. This strategy allowed for in-depth product discussions and provided clients with practical experiences, demonstrating the product's effectiveness and highlighting the advantages of purchasing through TD SYNNEX compared to buying directly from Trend Micro.
Through this targeted approach with high-quality content and practical experiences, we managed to generate qualified leads for TD SYNNEX, boost Cloud One sales, and position Trend Micro as a specialist in hybrid cloud security solutions.
