Scenery
One of the most beloved bakeries in the area, Panini has arrived at Ideatore looking for a generous pinch of innovation and creativity for its packaging. With a recipe full of good taste, expertise and respect to the client, we reached a beautiful final result.
Challenge
Changing without losing the essence: this was the biggest challenge we faced during the execution of the project. After all, the Panini brand was already known throughout the city of Ribeirão Preto, Brazil, and area, and an excessively radical change could jeopardize the brand identification by the public.
Idea
We rotated the checkered pattern by 45 degrees, thus, creating a design that recalls the old identity and gives a much more modern look to the packaging. A new geometric pattern was incorporated into the packaging line, creating harmony within diversity.
Two companies that are passionate about what they do have come together to make the best flavor of Ribeirão Preto and area become, also, the most beautiful. With its new and modern packaging, Panini’s products have gained a more attractive face, while maintaining the original essence so appreciated by its consumers.
"New bag arrived 😍. I'm happier with it than with an original Chanel"
Nêmora • Panini’s Owner.
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