Scenery
“O Tempo” is a movie that invites the viewer to reflect on the importance of cooperation through storytelling about the transformation of a little girl who receives spontaneous help from her neighbor.
Challenge
The biggest challenge in this case was to create exciting storytelling that showed the essence and primary purpose of the client, cooperativism, in a more humanized, real way, without necessarily using product placement for that.
Idea
Through audience research, we found a story that deserved to be told. From there, we developed sensitive storytelling, presenting real characters with real problems and how cooperation, when nothing is expected in return, can transform lives and bring happiness to those who do and those who receive the action.
The movie was emotional. Not only was it awarded at FestVideo, but it also took the main prize, the Grand Prix. In addition, it broke a record in views with:
- 652,000 views (360,389 of the video posted on YouTube);
- 276 shares on Instagram;
- 31 comments on Instagram.